Establish a clear long term vision that strengthens Prince George's role as the capital, economic engine, resource, transportation, service, and supply chain hub of Northern British Columbia while positioning our community to play an even greater role in Western Canada's economy.

Create a Mayor's Economic Advisory Table that brings together business, industry, labour, Indigenous partners, education, healthcare, and community leaders to support identifying opportunities, removing barriers, and strengthening PG’s competitiveness.

Ensure major City investments, plans, and advocacy efforts are evaluated against long term community priorities rather than as isolated projects, with measurable goals and regular public reporting on progress.

Strengthen partnerships with neighbouring communities, Indigenous governments, educational institutions, healthcare providers, and regional organizations to advance shared priorities that benefit Northern British Columbia.

Serve as Prince George's chief advocate, representing our community wherever important decisions affecting PG are being made, ensuring our interests are heard clearly, early, consistently, and effectively.

Continue building strong relationships with business and industry leaders, provincial and federal governments, Indigenous governments, neighbouring communities, educational institutions, healthcare partners, and community organizations to advance Prince George's interests.

Lead coordinated advocacy efforts with regional partners, ensuring Northern BC speaks with a stronger and more unified voice on issues of shared importance.

Ensure Prince George is helping shape major decisions affecting our region rather than simply reacting to them after they have already been made.

Aggressively pursue strategic opportunities that strengthen Prince George's economy, attract investment, obtain infrastructure funding, expand healthcare resources, and improve our long term competitiveness.

Regularly engage with decision makers from across the political spectrum to ensure Prince George remains well positioned regardless of which government is in power.

Implement, expand, and strengthen FastTrack PG, a model that creates a more constructive path through City Hall processes by improving coordination, reducing delays, committing to timelines, and helping applicants find a path to yes whenever possible.

Build a culture at the City focused on service, accountability, professionalism, and results by providing clear direction, appropriate resources, and consistent expectations throughout the organization.

Break down silos between departments so applicants are supported through a coordinated, service focused, concierge type process rather than being left to navigate City Hall on their own.

Establish clear service standards for communication, responsiveness, and customer service so residents, businesses, developers, and community partners know what they can expect from City Hall.

Regularly review policies, processes, regulations, and available legislative tools to remove unnecessary barriers, encourage redevelopment, strengthen investment readiness, and support job creation.

Accelerate housing development and increase housing supply across the community by supporting policies and partnerships that help deliver a full range of housing options, including market, rental, affordable, seniors, workforce, supportive, and attainable homeownership options.

Support housing innovation, including modular, manufactured, factory-built, and other emerging housing solutions that can help deliver homes faster, reduce costs, expand housing choice, and create new economic opportunities in Prince George.

Strengthen partnerships between industry, UNBC, CNC, School District 57, Indigenous partners, labour organizations, and healthcare providers to better align education, training, and workforce development with the workforce needs of our growing economy.

Continue advocating for healthcare workforce recruitment, retention, training, and housing solutions as Prince George prepares for more than 1,200 new healthcare positions associated with secured healthcare expansion projects.

Fight for additional childcare spaces and childcare operating options that better reflect the realities of shift workers, healthcare workers, tradespeople, and working families.

Fight for a fairer fiscal relationship with senior governments through improved funding formulas, establishing a Resource Benefit Agreement like other northern jurisdictions, revenue sharing opportunities, and infrastructure investments that recognize Prince George's role as Northern BC's Capital, service centre, and economic engine.

Position Prince George to capitalize on opportunities and become a leader in mining, forestry, value-added wood manufacturing, energy, transportation, logistics, clean technology, defence, and other emerging industries by leveraging our strategic location, airport, rail, highway and air connections, industrial lands, and regional partnerships while continuing to support the sectors that built our community.

Partner with YXS to develop a Prince George Airport Growth Strategy, collaborating with airlines, industry, cargo operators, tourism partners, and senior governments to expand cargo capacity, passenger service, maintenance operations, emergency response capabilities, defence and aerospace opportunities, and airport related employment.

Actively pursue regional headquarters, corporate offices, professional services, entrepreneurs, startups, government agencies, regulatory bodies, and decision making roles so more of Northern BC's jobs, expertise, investment, and leadership are based in Prince George.

Champion local employment, training, procurement, and workforce development so Prince George residents, businesses, and Indigenous partners benefit from major projects and investments occurring throughout our region.

Ensure Prince George is project ready by planning industrial lands, transportation infrastructure, utility capacity, workforce needs, and development readiness while ensuring growth strengthens our neighbourhoods through continued investment in parks, trails, recreation, tree canopy, and community amenities without compromising the qualities that make Prince George home.